Social media is now a crucial part of any organization’s marketing strategy, regardless of industry or size. Despite the landscape’s evolution and the success of various companies on these platforms, many social media managers continue to struggle with scaling their efforts and maximizing their organization’s potential. As Brandwatch’s Director of Social Media aptly states: Brandwatch’s …
42DM is a B2B marketing agency for tech companies globally. With tech-savvy expertise, industry foresight, and a commitment to long-term success, they deliver tailored all-in-one solutions that elevate brands, fuel lead generation, and drive effective marketing strategies. With their own research & strategy framework, we find and implement engaging inbound marketing strategies, spot-on demand generation …
Introduction The public launch of OpenAI’s ChatGPT in November 2022 and subsequent developments have spawned huge interest in generative AI. Both the underlying technologies and the range of applications and products involving at least some generative AI have developed rapidly (though unevenly), especially since the publication in 2017 of the breakthrough ‘transformers’ paper (Vaswani et …
A recent comprehensive study conducted by Richard Fletcher and Rasmus Kleis Nielsen, published by the Reuters Institute for the Study of Journalism, delves into the public’s awareness, usage, and opinions of generative AI, particularly within the realm of news media. This study, which spans six countries—Argentina, Denmark, France, Japan, the UK, and the USA—reveals a …
Welcome to the largest community for digital marketing professionals worldwide! If you’re looking to grow your email list and boost your sales, quizzes are a game-changer. In this guide, we’ll explore how to use quizzes to expand your email list, segment leads based on their needs and goals, and how you can boost sales with …
Apple Inc. is poised to make a significant entry into the artificial intelligence (AI) landscape with a newly inked deal to bring OpenAI’s ChatGPT to its iPhones. This integration will be part of the upcoming iOS 18 update, which is set to be unveiled at the Worldwide Developers Conference (WWDC) 2024 on June 10. The …