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Researches
The Marketer of 2024 | Brandwatch
2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …
Guides
Influencer Marketing: The Ultimate Guide to Campaign Planning, Execution, and ROI | Influencity
Influencer marketing involves partnering with influencers to enhance your brand’s reach and awareness. A strategic investment in influencer marketing can solidify your market position and foster trust and credibility. When executed effectively, it can significantly boost your business’s bottom line. However, achieving a good Return on Investment (ROI) requires careful planning and consideration. This guide …
Guides
Influencer Outreach Guide: How to connect, negotiate, and set clear campaign goals [+Briefing and contract templates] | Influencity
1 → INTRODUCTION In recent years, influencer marketing has surged in popularity and established itself as a crucial advertising strategy. Many marketers now find it far more effective than traditional advertising methods. This effectiveness is partly due to its organic approach and the concept’s foundation on trust and personal recommendations from key industry leaders. However, …
Articles
Do Digital Marketing Agencies Work for Small Businesses?
In today’s digital age, businesses are constantly seeking ways to establish a strong online presence and connect with their target audience effectively. This quest has given rise to the prominence of digital marketing agencies, which play a crucial role in helping businesses navigate the complexities of the digital landscape. In this article, we will ask …
Agency
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Their team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn’t have account managers. Instead, clients work directly with industry veterans with decades of experience in their chosen specialty — including eCommerce, lead generation, healthcare, travel/tourism, and …
Guides
The Rise of TikTok Influencers: Harnessing the Next Big Marketing Trend | Influencity
1 → THE POWER OF TIKTOK INFLUENCERS: WHY THEY’RE ESSENTIAL Partnering with TikTok influencers can significantly boost brand visibility, leveraging the platform’s expanding audience and unique algorithm. With content tailored to your niche, you can attain viral success on a budget. Collaborating with active TikTok influencers offers a more authentic advertising avenue, fostering credibility and …