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Guides
Everything CMOs Need To Maximize Generative AI Impact | Forrester
GenAI Is Here To Stay Amidst the waves of both enthusiasm and skepticism that accompany groundbreaking technological innovations, Generative AI (GenAI) stands firm. Recent research from Forrester reveals a landscape where nearly all enterprises have initiated experimentation with GenAI, yet a significant portion of AI decision-makers remain doubtful, dismissing it as overhyped or irrelevant to …
Articles
3 Reasons for Businesses to Focus on Getting Digital Reviews from Customers
In today’s fast-paced digital world, the importance of online customer reviews cannot be understated for businesses aiming to achieve success. Online reviews have become a vital part of making key decisions for many consumers, with many turning to online reviews to make their purchasing decisions. While customer reviews are not always positive, businesses need to …
Guides
Make The Most Of AI Adoption: Overcome Myths And Embrace AI Best Practices | Forrester
Since the release of ChatGPT in late 2022, AI progress has been rapid, surpassing typical industry standards. With numerous potential applications emerging, so do misconceptions and AI myths. To navigate common pitfalls and guide AI teams effectively, distinguishing between hype and reality is crucial. Myth #1: AI Will Take Your Job Soon There is a …
Guides
Target Your 2024 Technology Planning On Growth | Forrester
Amidst an economic landscape necessitating prudence, businesses must diligently explore avenues for expansion. Technology leaders must empower their teams to propel growth through ongoing innovation, enhanced experiences, and the cultivation of competitive edges. Strategic allocations toward technological capacities will unveil fresh possibilities and foster enduring growth amidst today’s ever-evolving environment. This planning resource is tailored …
Researches
Forrester Report: Optimize Creative and Paid Media Through a Single Source of Truth | Smartly.io
Key Findings: Marketers prioritize improving ROI and integrating creative and paid media teams. Marketers Must Evolve With Consumers: Economic constraints hinder ROI growth, driving interest in generative AI. Challenges include inefficient content activation and siloed teams. Solutions like generative AI and unified platforms offer smarter, faster, and more effective campaign management. Marketers require unified solutions …
Researches
Capture More Revenue Opportunities From Your Customer Lifecycle | Forrester
Significant shifts in buying group behavior and business dynamics are challenging frontline B2B marketing teams responsible for driving revenue, including demand marketing, account-based marketing (ABM), and customer marketing. Traditionally viewed as lead generators for the sales team, these marketers are adapting by responding to evolving buyer behaviors, embracing digital transformation, enhancing technical capabilities, and aiming …