Digital Marketing Guides & Strategies

40 Examples To Spark Your Content Marketing | CMI

Content Marketing

Although content marketing used to just be a way to set marketers apart from their competitors, it has now become a necessity for any modern brand. It’s the heart of the most successful digital marketing campaigns. Now we can say that “Content Is the Marketing King”.

A recent study launched by Content Marketing Institute revealed that 79% of B2C marketers in North America have used content marketing successfully to create brand awareness, 67% have used it to build credibility/trust, and 63% have done so to build loyalty with existing customers in last 12 months.

As a marketer, sure you want to be one of those successful marketers but the question here is what killer content marketing looks like? Content Marketing Institute provides you this awesome guide to inspire you with over 40 brilliant content marketing examples and reasons for why these examples are the best ever for your business.

Some of the Best Content Marketing Examples:

  • The Capital Group Brand: Example of Its Content Hup

The content of this financial firm focuses on delivering deeper perspectives, insights, and answers that help guide investors toward appropriate. It also provides fuel for its other paid, earned, and owned media initiatives.

Content Marketing Example for Finance industry - Killer Content Marketing Example foe Finance Industry: A Shot of The Capital Group's Content Hup

Killer Content Marketing Example for Finance Industry: A Shot of The Capital Group’s Content Hup

  • The Influencer Marketing Blog of MVMT Fashion Brand

Watch company MVMT fashion brand smartly leverages influencer partnerships and multimedia storytelling with the appeal of almost global grandeur.

Content Marketing Example for Fashion: Killer Content Marketing Example: The Influencer Marketing Blog of MVMT Fashion Brand

Killer Content Marketing Example: The Influencer Marketing Blog of MVMT Fashion Brand

  • The SMS Content of Shine Brand for Health & Wellness

Shine provides a service that sends daily motivational text messages to its subscribers, partnered with the film to send texts inspired by Mister Rogers from its documentary Won’t You Be My Neighbor?

Content Marketing Example for Health & Wellness - Killer Content Marketing Example: The SMS Content of Shine Brand

Killer Content Marketing Example: The SMS Content of Shine Brand

  • The SEMrush Virtual SEMrush Egg Hunt Gamification

SEMrush gamified its educational content with a virtual Easter egg hunt, challenging users to find 15 hidden Easter eggs by completing desired actions within various SEMrush tools to educate them with the new feature of its competitive research toolkit.

Content Marketing Example for Business Services - Killer Content Marketing Example: The Gamification Content of SEMrush

Content Marketing Example for Business Services – Killer Content Marketing Example: The Gamification Content of SEMrush

The Number of Guide’s Pages:

  • 44 Pages

Pricing:

  • Free

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010. It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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