Although content marketing used to just be a way to set marketers apart from their competitors, it has now become a necessity for any modern brand. It’s the heart of the most successful digital marketing campaigns. Now we can say that “Content Is the Marketing King”.
A recent study launched by Content Marketing Institute revealed that 79% of B2C marketers in North America have used content marketing successfully to create brand awareness, 67% have used it to build credibility/trust, and 63% have done so to build loyalty with existing customers in last 12 months.
As a marketer, sure you want to be one of those successful marketers but the question here is what killer content marketing looks like? Content Marketing Institute provides you this awesome guide to inspire you with over 40 brilliant content marketing examples and reasons for why these examples are the best ever for your business.
The content of this financial firm focuses on delivering deeper perspectives, insights, and answers that help guide investors toward appropriate. It also provides fuel for its other paid, earned, and owned media initiatives.
Watch company MVMT fashion brand smartly leverages influencer partnerships and multimedia storytelling with the appeal of almost global grandeur.
Shine provides a service that sends daily motivational text messages to its subscribers, partnered with the film to send texts inspired by Mister Rogers from its documentary Won’t You Be My Neighbor?
SEMrush gamified its educational content with a virtual Easter egg hunt, challenging users to find 15 hidden Easter eggs by completing desired actions within various SEMrush tools to educate them with the new feature of its competitive research toolkit.