Unlike SEO, Google AdWords Pay Per Click (PPC) is one of the fastest marketing channels to increase leads and sales. It is a way of using search engine advertising to generate clicks to websites, rather than “earning” those clicks organically.

ThoughtShift introduces 7 tips that will make you improve your upcoming Pay Per Click campaigns:

1. Ad Sitelinks:
   It’s an advert extension that allows up to 6 additional links to be displayed under your paid search advert. So, this gives your ad more visibility.
2. Call Extensions:
   It allows you to include a business phone number within the advert text. The number will be clickable and once clicked, the number will be dialed for them.
3. Google Merchant Centre (Product Extensions):
   It allows you to enable the Product Advert Extension feature of AdWords. So, when you make a search for a product the advert will show images, price & details of the product that is the closest match to what has been searched for in Google.
4. Ad Scheduling:
   It helps you to specify the exact time that your adverts are shown so you can ensure the best time your adverts will appear on.
5. Broad Match Modified Keywords:
   It makes you more targeted than broad match keywords enabling the “search net” to be cast wide. This type of keyword can be used in conjunction with other “Phrase” and [Exact] match keywords.
6. Social Extensions:
   It helps to increase the confidence in your brand by sharing annotations.
7. Seller Ratings:
   It also increases buyer confidence in your brand by letting searchers see that your organization has been rated well by customers.

Graph Shows a Pay Per Click Example