9 Things Your Marketing Mix Model/Vendor May Not Be Telling You

Digital Marketing Guides & Strategies

9 Things Your Marketing Mix Vendor May Not Be Telling You | Nielsen

Digital Marketing

In today’s digital world, there is a common challenge for advertisers across almost all industries: how to know which marketing activities are actually driving profit and which are wasting spend.

Being a marketer, have you ever asked yourself if you are using marketing mix models and vendors in the right way?

According to Nielsen, there is one way to answer these questions, a measurement approach called marketing mix modeling.

What is Marketing Mix Modeling?

Marketing mix modeling is a way to calculate the total effect that every marketing channel and its key dimensions, such as product and geography, have on sales and other performance metrics while controlling for exogenous factors such as weather and holidays that impact business performance.

Marketing mix modeling is used to support fact-based budget allocation decisions. The insights provided by the model allow companies to divide limited resources as efficiently as possible and with the highest ROI.

How to know which marketing activities are actually driving profit and which are wasting spend: The Marketing Mix Modeling Shows Impact

The Marketing Mix Modeling

If you’re looking forward to calculating the total effect each of your marketing channels has on sales and other performance metrics—and you want to find the right marketing mix model/vendor to help—download this guide.

The Guide also includes:

  • The sorts of marketing mix model you need to gain the outputs you seek—and how to ensure accuracy.
  • How factors like the granularity of data inputs or deliverable type can influence the accuracy of results.
  • The key 9 things you need to ask and understand about a vendor before you hire them.

What’s in the “9 Things Your Marketing Mix Vendor May Not Be Telling You” Guide:

  • 9 Things Your Marketing Mix Vendor May Not Be Telling You
  • Choosing the Right Vendor Can Impact Your Business Growth
  • 9 Questions to Ask Your Vendor
  • Accurate, Actionable Insights

Number of Pages:

  • 12 Pages

Pricing:

  • Free

Nielsen

Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.
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