Why Social Media? Over the past decade, social media has become a cornerstone of any digital marketing strategy. However, while Social Media Managers (SMMs) intuitively grasp the value of social media, quantifying that value in financial terms can be challenging. According to Hubspot, 44% of CMOs report difficulty measuring social media’s impact on their business. …
Since its debut in 2010, Instagram has skyrocketed in both popularity and significance, transforming from a personal photo-sharing app into a premier brand-building platform for businesses of all sizes. While it’s still packed with the meticulously filtered selfies and brunch snapshots that contributed to its early fame, Instagram has evolved into one of the most …
What is Native Advertising? Native advertising takes on various forms and dimensions. While some native ads are present on search and social platforms, we focus on those that seamlessly integrate with the aesthetics of a publisher’s site. The Native Advertising Institute succinctly captures the essence of this concept, stating, “Native advertising is paid advertising that …
Your website serves as the core of your digital marketing strategy, yet many fail to fully optimize its potential. While paid media campaigns undergo continuous optimization, websites often receive occasional redesigns, missing out on potential performance improvements. Neglecting site optimization means leaving money on the table. Overcoming these challenges calls for Conversion Rate Optimization (CRO). …
While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …
A Sound Annual Marketing Plan Begins With Process As a new fiscal year dawns, marketers are presented with a pivotal opportunity: to craft an annual plan that not only propels business objectives forward but also optimizes resource utilization. However, this potential often goes untapped, as many marketing organizations opt for disjointed, tactic-heavy “plans” that keep …
In today’s fast-paced world, where consumers and businesses are almost always online and on the go, an effective marketing strategy is crucial. The digital landscape, ever-changing and dynamic, offers unparalleled opportunities, but for a growing business, it can quickly become overwhelming. With myriad responsibilities on your plate, how can you efficiently create, fine-tune, and maintain …
Conventional online advertising is fading away quickly. On the other side, native advertising combined with content marketing is rapidly expanding. There is only one restriction: Your content must be authentic. Native content, also known as native advertising, is a form of paid content that blends in with the surrounding editorial content on a platform. The …
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