If you are running an online business, whether if you are new to the market or even launching a new product\service out there, there is an essential action to take; you probably have heard about that. It’s the “Competitor Analysis”. A competitive analysis allows you to analyze your competition and keep an eye of them …
Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …
Business goes through crisis times and it is a nightmare for any existing business. However, it is always better to have a pre-planned business crisis plan in case of anything. As dealing with any crisis does create a great disturbance to your business no matter what, therefore you have to effectively make a crisis management …
Ups and downs are a typical thing everyone and everything faces. You might be having your business and you are facing some difficulties. There are a lot of businesses that went through a crisis. The most important thing about facing crisis time is to know how to manage it and get through it. Thus, it’s …
There is a gap between board member perceptions of readiness and companies actually having a crisis plan was substantial. A recent survey by Deloitte 80% of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. What Is Crisis Management? To sum this up, simply, the crisis …
Many agencies regard the proposal as the first phase of the sales process, while in fact, it should be one of the final steps. The proposal is a document confirming previous discussions, not a conversation starter. You have to understand its place in the sales cycle and how a proposal from your agency should be …
In today’s digital marketing era, without advertising your products/services online, it is almost impossible to gain more customers and grow your business. As marketing budgets expand, brands face a dilemma: should they hire an in-house team that is completely embedded in their business, or partner with an agency who specializes in their essential marketing channels? …
When it comes to innovation and marketing strategy, beauty brands are leading the way. The beauty industry is transforming by embracing personalization, augmented reality (AR), and virtual reality (VR) to acquire new customers and grow long-term relationships. It worth to be mentioned that, the Euromonitor International reports that global spending on personal care and beauty …
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