There is a gap between board member perceptions of readiness and companies actually having a crisis plan was substantial. A recent survey by Deloitte 80% of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. What Is Crisis Management? To sum this up, simply, the crisis …
Many agencies regard the proposal as the first phase of the sales process, while in fact, it should be one of the final steps. The proposal is a document confirming previous discussions, not a conversation starter. You have to understand its place in the sales cycle and how a proposal from your agency should be …
In today’s digital marketing era, without advertising your products/services online, it is almost impossible to gain more customers and grow your business. As marketing budgets expand, brands face a dilemma: should they hire an in-house team that is completely embedded in their business, or partner with an agency who specializes in their essential marketing channels? …
When it comes to innovation and marketing strategy, beauty brands are leading the way. The beauty industry is transforming by embracing personalization, augmented reality (AR), and virtual reality (VR) to acquire new customers and grow long-term relationships. It worth to be mentioned that, the Euromonitor International reports that global spending on personal care and beauty …
Recent studies revealed that 90% of the information transmitted to the brain is visual. So, the infographics which are designed for a quick scan of the content are a great way to increase companies visibility & brand awareness via creative use of color & shapes. And according to Google trends, data infographics search interest is …
In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …
Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help. Discover the key 5 commandments for smart marketers: Find the right performance levels with machine-learned technology to identify the most relevant settings & …
Unlike SEO, Google AdWords Pay Per Click (PPC) is one of the fastest marketing channels to increase leads and sales. It is a way of using search engine advertising to generate clicks to websites, rather than “earning” those clicks organically. ThoughtShift introduces 7 tips that will make you improve your upcoming Pay Per Click campaigns: …
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