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The Ultimate Guide: Crisis Management and Communication Kit | Hubspot

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Ups and downs are a typical thing everyone and everything faces. You might be having your business and you are facing some difficulties. There are a lot of businesses that went through a crisis. The most important thing about facing crisis time is to know how to manage it and get through it. Thus, it’s time to have a crisis management plan.

It is necessary to respond to the crisis because not facing it will lead the company to complete failure and breakdown.

Let’s get into more details about this…

A crisis can happen due to internal or external reasons, for example, an event or a series of events that finally lead to a major disturbance to your business. The crisis typically happens swiftly and poses extreme difficulty or danger for the business.

The Ultimate Crisis Management and Crisis Communication Guide

Related Guide: The New Rules of Crisis Management — 3rd Edition 2019

What Is Crisis Mangamanet? 

According to Hubspot, Crisis management is the process of preparing for and managing any disruptive or unexpected emergency situations that affect your business, stakeholders, employees, customers, and revenue. Crisis management is an important component of public relations.”

The Following Are the Different Types of Crisis:

  • Technological crisis
  • Financial crisis
  • Natural crisis
  • A crisis of malice
  • A crisis of deception
  • Confrontation crisis
  • A crisis of organizational misdeeds
  • Workplace violence.

Phases of Crisis Management Can Be Divided Into Three:

  1. Pre-crisis: prevention, preparation, and training.
  2. Crisis response: management reacts to a crisis.
  3. Post-crisis: looks for ways to suitably prepare for the next crisis and meets commitments made during the crisis phase.

What Is a Crisis Management Plan?

Simply, a crisis management plan (CMP) is a document that shapes the processes an organization will use to act to a risky situation that would negatively affect its profitability, reputation or ability to operate. The common members of the crisis team are public relations, legal, security, operations, finance, human resources.

A CMP saves time during a crisis by:

  • Pre-assigning some tasks.
  • Pre-collecting some information.
  • Serving as a reference source.

Read Also: 10 Useful Social Media Management Strategies in Times of Crisis: COVID-19 Outbreak 2020

How to Create a Crisis Management Plan: 

Diving into more details of this guide, here what you need to do to create a crisis management plan:

  1. Identify all possible types of crises.
  2. Determine the impact of each type of crisis on your business.
  3. Consider the actions you’d need to take to resolve each type of crisis.
  4. Decide who will be involved in the actions you need to take in each scenario.
  5. Develop resolution plans for each type of crisis.
  6. Train everyone who needs to be familiar with your plans.
  7. Revisit and update your plans regularly and when necessary.

What’s in “Crisis Management and Communication Kit”:

Guide: Crisis Communication and Management Templates | Crisis Management and Communication Kit by Hubspot

Crisis Management and Communication Kit

  • Free Crisis Management Plan Template Includes;
    • Purpose
    • Escalation Framework
    • First Line of Defense
    • Greater Response Team
    • Roles and Responsibilities
    • Do’s and Don’ts
    • Maintaining an Effective Response Plan
  • 12 Crisis Communication Templates
  • Post-Crisis Performance Grading Template
  • Additional Crisis Best Management Practices

Number of Pages:

  • N/A


  • Free

HubSpot, Inc.

Founded in 2006, HubSpot, Inc. is a developer and marketer of software products for inbound marketing and sales; offers a full stack of products for marketing, sales, and customer relationship management. HubSpot's products and services aim to provide tools for social media marketing, content management, web analytics, and search engine optimization and build the software and systems that power the world’s small to medium-sized businesses.HubSpot is headquartered in Cambridge, Massachusetts, and has offices in Ireland, Australia), New Hampshire, Singapore, Japan, Germany, and Colombia.

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