Digital Marketing Guides & Strategies

Standing Up to Sephora: 6 Best Practices for Beauty Brands | Sailthru

Digital Marketing Strategy

When it comes to innovation and marketing strategy, beauty brands are leading the way. The beauty industry is transforming by embracing personalization, augmented reality (AR), and virtual reality (VR) to acquire new customers and grow long-term relationships.

It worth to be mentioned that, the Euromonitor International reports that global spending on personal care and beauty is outpacing apparel and footwear brands. The global cosmetics market is expected to grow to $429.8 billion by 2022, up 4.3% from 2016.

Individual brands have the challenge of selling their own products while at the same time competing with other retailers selling their products. Retail strategists at Sailthru have come up with six strategies to help the MAC, Benefit, Too Faced and Urban Decay of the world to enhance their owned channels and experienced enough to compete with the juggernauts.

Content of the “6 Best Practices for Beauty Brands” Guide:

  1. Bet on Onboarding
  2. Embrace Predictive Modeling
  3. Go Beyond Collaborative Filtering
  4. Tailor Your Triggers
  5. Make Your Loyalists Your Ambassadors
  6. Make Your Omnichannel Experience Amazing
An Example of How to Make Your Loyalists Your Ambassadors - Beauty Strategies Glossier

An Example of Beauty Strategies Glossiers

Number of Pages:

  • 9 Pages


  • Free

Sailthru. Inc.

Founded in 2008, Sailthru, part of CM Group's family of brands, helps modern marketers at leading retail and media companies to build deeper, longer-lasting relationships with their customers.The world’s most innovative publishers, (e.g. The Economist, Business Insider, and Mashable), and the world’s fastest growing e-commerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed.

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