We are living in a world of fast-paced digital transformation makes the global marketing industry change dramatically. As a result. today’s marketing and advertising professionals are facing increasing pressure to prove their impact on the bottom line and to justify their everyday decisions with hard data.
On the plus side, research and insights professionals are under increasing pressure to provide impactful consumer insights, as and when they’re needed, from a reliable source that paints a holistic picture of the target audience and offers a compelling competitive advantage.
That’s why they’re turning to real-time analytics and using tools and techniques to better understand their consumers and gain insights into the ‘why’ behind consumer behaviors.
In this guide, GlobalWebIndex explores the changing role and importance of consumer insight, and what research and marketing teams must do to compete in 2019. GlobalWebIndex also analyzes the key consumer actions and motivations to acquire true insight, maps the consumer journey, combine deep insight with analytics that tracks digital footprints and delivers the experience your target consumers expect.