The business world is moving and changing really quickly. There are new technologies, functions, and features. All of those are giving companies the power to respond to customers’ demands quickly, unlike the other traditional companies.
Moreover, marketers need to be open-minded to new technology and go with the flow of the process, besides that managers need to know if their teams are up to competitions and flexible about new methods.
The answer to all of this is simple, it is agile marketing. Keep on reading to know more about it.
Before getting started, according to Wikipedia “Agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts on those that deliver value to the end-customer”
Mainly, this guide to help marketing teams because they often struggle to meet the deadline and also to achieve their marketing goals due to inefficient process and lack of tools to support them while working.
Attached below is a video of one of the inventive minds behind the development of agile marketing, Jeff Sutherland, speaking at one of TedX events about agile and how it can actually transform the productivity of any team:
It has been reported that 50% of traditional marketers plan to adopt agile in the next year. Going agile improves project management besides getting measurable results. However, here are some points about its benefits:
Here is the key to how agile marketing works:
1- Teams are members of different disciplines. Moreover, Those teams meet every day while working on projects, also every project that is finally done is assigned to answer a user story.
2-Teams plan out work over short periods ( usually two-weeks) of time called sprints.
3- At the end of the sprint, teams review how things went and what are the things that need improvement.
Check the full guide for further information about agile marketing.