Digital Marketing Guides & Strategies

How to Get Started With Agile Marketing and Do Your Best Work | CoSchedule

Digital Marketing

The business world is moving and changing really quickly. There are new technologies, functions, and features. All of those are giving companies the power to respond to customers’ demands quickly, unlike the other traditional companies.

Moreover, marketers need to be open-minded to new technology and go with the flow of the process, besides that managers need to know if their teams are up to competitions and flexible about new methods.

The answer to all of this is simple, it is agile marketing. Keep on reading to know more about it.

What Does Agile Marketing Mean?

Before getting started, according to Wikipedia “Agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts on those that deliver value to the end-customer”

Mainly, this guide to help marketing teams because they often struggle to meet the deadline and also to achieve their marketing goals due to inefficient process and lack of tools to support them while working.

Attached below is a video of one of the inventive minds behind the development of agile marketing, Jeff Sutherland, speaking at one of TedX events about agile and how it can actually transform the productivity of any team:

What Are the Benefits of Going Agile?

It has been reported that 50% of traditional marketers plan to adopt agile in the next year. Going agile improves project management besides getting measurable results. However, here are some points about its benefits:

  1. Agile helps in Increasing  Efficiency.
  2. Agile Increases Innovation.
  3. Agile Helps you to deliver more ROI at less cost.
  4. Agile is built for growth and helps to maintain efficiency.
  5. Agile helps you to stay focused on your customers.

How Does Agile Marketing Work?

Here is the key to how agile marketing works:

1- Teams are members of different disciplines. Moreover, Those teams meet every day while working on projects, also every project that is finally done is assigned to answer a user story.

How to Get Started With Agile Marketing in 2020 | DMC

2-Teams plan out work over short periods ( usually two-weeks) of time called sprints.
3- At the end of the sprint, teams review how things went and what are the things that need improvement.

How to Get Started With Agile Marketing in 2020 | DMC

Check the full guide for further information about agile marketing.

The Table of Content of “How to Get Started With Agile Marketing and Do Your Best Work Guide”:

  • Chapter 1: Howtogetstartedwith agile marketing and do your best work
  • Chapter 2: What is the agile scrum framework and how does it work for marketers?
  • Chapter 3: How to organize cross-functional marketing teams
  • Chapter 4: How to use agile sprint planning to implement efficient marketing processes
  • Chapter 5: How to run effective daily standup meetings with busy marketers
  • Chapter 6: How to implement agile marketing workflows with examples
  • Chapter 7: How to improve marketing processes with agile sprint retrospectives

Number of Pages:

  • N\A


  • Free


Founded in 2013, CoSchedule is the industry’s leading marketing project management platform. CoSchedule's popular web-based app serves more than 7,000 customers worldwide, helping marketing professionals plan, promote, collaborate, and execute on their entire marketing roadmap from one place. CoSchedule ranked #153 on the 2018 Inc. 5000 list.

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