Digital Marketing Guides & Strategies

Infographic: TV Vs. Digital Video: Are We Tuning In or Streaming Out? | MDG Advertising

Digital Marketing Strategy

To explore the best channel for your digital marketing strategy and ad spend, you should preview what today and tomorrow hold for TV & digital video, TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets.

The growing popularity of mobile devices is leading viewers to spend more time watching digital videos.

  • The infographic shows that 78.4% of US adults’ viewing time was spent on TV, compared to only 21.6% of their time viewing a digital video.
  • It also breaks down the average time that each demographic spends watching TV, with older adults spending the most time and the youngest viewers watching the least.
  • The increasing amount of time that viewers spend watching digital video is bringing much more ad spend to the digital channel. As a result, TV’s share of ad spend will decrease from 39.2% in the 2016 year to only 36.8% by 2018, with those dollars being transferred to digital video channels.

Related Study: Digital VS Traditional Media Consumption Global Trends Report, 2019

Time Spent Viewing Video in the USA. Are Viewers Still Tuning Into TV or Focusing on Digital Video?

Time Spent Viewing Video in the USA

MDG Advertising

Founded in Boca Raton in 1999, with a satellite office in New York City, MDG Advertising has earned a leading reputation for successful branding, solid marketing and media-buying strategies, unparalleled creative execution, and innovative interactive solutions. Their interactive capabilities include website design and development, with a focus on optimum usability, information architecture, and SEO as well as engaging social media marketing. From retail to restaurants, hospitality to healthcare, sports teams to software, and more, they provide their clients with a competitive advantage—locally, regionally, nationally and internationally.


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