When it comes to media monitoring, from the client’s perspective, one of the biggest challenges about switching to a new media monitoring service is having to train new staff to learn how to use it and to integrate it into their PR tech stack.
Therefore, when companies switch to using media monitoring they have to teach their employees how to use this new service to get amazing and promising results.
Without further ado, let’s dive into more details about media monitoring.
You have to know your priorities, because measurement, listening, evaluation for trends is extremely different from monitoring for mentions. So, the only way to start a measurement program is by being extremely clear about your goals.
In light of that, Katie Paine, CEO of Paine Publishing says “Nine times out of 10 they’ll say your objective is protecting their reputation.”
So everyone needs a little help sometimes, right? This guide starts with providing media monitoring interview questions in order to assist you when you are talking to media monitoring platform providers.
Here are the questions you can use to review their features easily:
For more information about media monitoring here are some of the platforms you should check:
Download the full guide to get a deep look at media monitoring and how can you use it.
According to the author: “Originally, it was not my intention to write this report. I was going to write a blog post about the State of PR Enablement Platforms, which I did at the PRSA International Conference in San Diego. But after talking to all the PR tech solution providers exhibiting at the conference and collecting so much interesting information about their services, I decided to roll up my sleeves and figure out the differences between the various providers when it comes to media monitoring in particular because if you can measure it, you can optimize it and prove its value.