How to find & use social data to generate insights for content creation

Digital Marketing Guides & Strategies

The Secret Brain Science of Content Optimization | Meltwater & The Social Intelligence Lab

Content Marketing

There’s a whole lot of social data out there and, unfortunately, too much data can lead to too few insights. The irony is the more data fields collected, the less they overlap, creating “holes” in the data.

Have you ever thought about how people express themselves online? It’s a big unstructured, noisy mess.

For online reputation management, you can collect all the data that you can because the more data is better. But, when it comes to insights for content creation and optimization, more data can lead to fewer insights and a whole lot of people proclaiming that this social data analysis thing is too complicated.

This eBook will take you through the science and how to get the insights using the Meltwater Social platform to get the needed behavioral insight; and how to apply the insights in your content. The eBook also includes three new fast data analysis approaches that can help you optimize your content for how your customer thinks.

The Secret Brain Science of Content Optimization Guide: How to optimize your content with fast analysis strategies to get behavioral insights from social data

The Secret Brain Science of Content Optimization

The Content of “The Secret Brain Science of Content Optimization” Guide:

  • Introduction
  • Data, Data Everywhere
  • Chapter 1: The Changing Marketing Science
    • The Changing Marketing Science
    • Not All Content is Created Equal
    • Moving From Function to Relationships
    • I kid you not. Propaganda
    • Chapter 1 Summary
  • Chapter 2: The Science of Attention Grabbing Content
    • The Science of Attention Grabbing Content
    • The Brain’s Purpose
    • Past Experiences
    • How Brands are Constructed in the Brain
    • The Three Brains and Decision-Making
    • Content Fluency
    • Think Visual
    • Prime for Emotion and Imagination
    • Give The Executive Brain Just Enough
    • Attention
    • Chapter 2 Summary
  • Chapter 3: Data’s Role in Content Creation
    • Data’s Role in Content Creation
    • The Brand Focus Fallacy
    • The Kitchen Sink Analysis
    • The Confirmation Bias Delusion
    • Let Data Lead You In the Right Way
    • Chapter 3 Summary
  • Chapter 4: Three Strategies for Content Optimization Insights
    • Three Strategies for Content Optimization Insights
    • Purchase Drivers
    • Barriers to Purchase
    • Decision-Making Heuristics
    • Linking the Questions Back to Science
    • Chapter 4 Summary
  • Chapter 5: Get Content Optimization Insights with Meltwater Social
    • Get Content Optimization Insights with Meltwater Social
    • The Science Behind the Analysis
    • Getting Started with Social Data Analysis
    • Purchase Drivers
    • Decision-Making Heuristics
    • Chapter 5 Summary
  • Chapter 6: Applying Optimization Insights in Your Content
    • Applying Optimization Insights in Your Content
    • Optimizing Content for the Brain
    • Don’t Forget to Think Content Fluency
  • Conclusion
  • Footnotes
  • Appendix 1
  • Disclaimer

Number of Pages:

  • 91 Pages

Pricing:

  • Free

Meltwater

Founded in 2001, Meltwater helps companies make better, more informed decisions based on insights from the outside. Meltwater empowers brands and agencies to turn data-driven insights into actionable customer engagement opportunities.More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and utilize them to strategically control their brand and stay ahead of their competition.
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