Marketer's Guide to Google Shopping - Criteo - Digital Marketing Community

Digital Marketing Guides & Strategies

The Smart Marketer’s Guide to Google Shopping | Criteo

Digital Marketing Strategy

Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help.

Discover the key 5 commandments for smart marketers:

  1. Find the right performance levels with machine-learned technology to identify the most relevant settings & combinations in your Google Shopping campaigns.
  2. Target purchase intent and commitment accurately such as segmentation algorithms, which allow marketers to effectively target individual users based on their observed purchase intent.
  3. Achieve your ROI by incorporating how data is being used in order to improve the results.
  4. Count on more buying signals. You can increase your optimization capacity by refining your knowledge of each user’s purchasing intent & the products that interest them.
  5. Get time back in your day to focus on the things that matter most. Thanks to automation, you can focus on the essentials: trends analysis, research on new insights, and strategy development.

The Smart Marketer's Guide to Google Shopping Criteo

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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