Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help.
Discover the key 5 commandments for smart marketers:
- Find the right performance levels with machine-learned technology to identify the most relevant settings & combinations in your Google Shopping campaigns.
- Target purchase intent and commitment accurately such as segmentation algorithms, which allow marketers to effectively target individual users based on their observed purchase intent.
- Achieve your ROI by incorporating how data is being used in order to improve the results.
- Count on more buying signals. You can increase your optimization capacity by refining your knowledge of each user’s purchasing intent & the products that interest them.
- Get time back in your day to focus on the things that matter most. Thanks to automation, you can focus on the essentials: trends analysis, research on new insights, and strategy development.