Digital Marketing Guides & Strategies

9 Creative Tips to Drive Performance | TikTok for Business


Definitely, TikTok is taking the digital world by storm, and for sure marketers are taking note. Back in 2020 and with the start of the COVID-19 pandemic, in the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide.

Given the importance of TikTok, here are TikTok’s 9 creative tips to drive performance. As reported, 61% of the best-performing auction ads use half or more of these tips.

9 Creative Tips to Drive Performance | TikTok for Business 1 | Digital Marketing Community

Leverage the Power of Sound:

We all know that getting your ad creative right can be challenging. The first creative tip is to take full advantage of the second you open TikTok. What happens when you open TikTok? it’s a sound-on experience, therefore take advantage of it and make music and sounds like an essential part of your storytelling.

The question is how to make this easy?

  • Based on TikTok’s 9 creative tips, you can use one of TikTok’s commercially licensed tracks.
  • Try to include fast-paced tracks above 120 BPM, they often drive a higher view-through rate (VTR) than other videos.
  • Moreover, you can think about telling your story through sounds and music. For instance, re-contextualizing lyrics or interpreting them literally.

Shoot Natively for TikTok:

Based on TikTok’s 9 creative tips, when shooting makes sure to make use of TikTok’s vertical full-screen experience and capture 100% screen space by shooting in 9:16. According to TikTok’s 9 creative tips guide, TikToks which shot vertical has an average 25% higher 6-second watch-through rate.

Moreover, when shooting for TikTok, try to also strike a balance between authentic-looking content that can live in between user-generated videos and a polished advertising look.

Include a Strong Call-to-Action:

The last one is to include a strong call-to-action, whether you’re taking your audience to your website, leading them to download your app, issuing any other type of invitation, or landing them at your eCommerce portal.

TikTok got you covered with a wide range of call-to-action buttons ready to be deployed for auction ads. Here’s a tip for your call-to-action, keep it short and snappy. Make sure to use personal and direct language.

Download TikTok’s 9 creative tips guide here.

What’s in the “9 Creative Tips to Drive Performance” Guide:

  • Leverage the power of sound
  • Get your key message out early
  • Let TikTokCreators take the lead
  • Ride on the latest trends
  • Keep your story real and entertaining
  • Shoot natively for TikTok
  • Break the fourth wall
  • Overlay concise and informative text
  • Include a strong call-to-action

Number of Pages:

  • 2 pages


  • Free


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