The Features That Millennials Want to See in Their Mobile Finance Services Apps, 2019
Digital Payments | UK
Consumer banking habits have been evolving, and users have many choices for how and where they bank. New devices and digital banking tools give consumers the convenience of banking on the go, but the traditional banking center still has plenty of fans for certain kinds of transactions. Consumers use their phones to avoid having to track down a machine to check their balance or withdraw cash. Millennials want financial services to be more integrated with their day-to-day lives. This includes their most common payments and more proactivity with budgeting, including warnings on unsustainable spending habits.
Take a glance at the features that millennials want to see in their mobile financial services apps, 2019:
- Biometrics that makes their transactions more secure is ranked as the top feature that surveyed millennials want in their mobile financial services apps with a rate of 34%, compared to 36% of surveyed generation x who mentioned that they want this feature.
- Having easy access to credit is ranked as the second feature that surveyed millennials and generation x reported that this feature in their mobile finance apps with a rate of 32%.
- Being able to invest, donate and saving spare money also listed as a feature that surveyed millennials mentioned that they need it in their mobile financial services apps with a rate of 30%, compared to 27% of surveyed generation x who reported that they need this feature.
- Warnings on unsustainable spending habits come at next as a feature that surveyed millennials said that they need it in their finance applications with a rate of 28%, compared to 25% of surveyed generation x who agreed.
- Integration with other apps that they use to pay for things is ranked as a feature that surveyed millennials need it in their mobile finance apps with a rate of 28%, compared to 27% of surveyed generation x who mentioned that they need this feature in their mobile financial services applications.
A Graph Shows What The Features That Millennials Want To See in Their Mobile Finance Services Apps, 2019.
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GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
