Canadian online shoppers also continue to shop across multiple channels by searching and buying on a single channel being the most frequently used method. 60% of surveyed Canadian online shoppers indicated that they use a single-channel as their purchasing method, while a multi-channel is ranked as the second used method with a rate of 40%. …
Retail has become global with 83% of online shoppers in Canada purchased from international retailers online, the highest among all countries surveyed. 52% of Canadian online shoppers indicated that they purchase from an international retailer online because the products they like are not available in Canada, while 48% reported that they find the products at a lower price …
Almost all, 96% of online shoppers in Canada are making their purchases from marketplaces. 32% of Canadian online shoppers research more on a marketplace, while 29% purchase more on a marketplace. Better prices is ranked as the main driver of purchasing from a marketplace instead of a retailer with a rate of 61%, compared to …
Retail apps are attracting the attention of smartphone users for the proficient experiences they deliver. Online shoppers choose to use the app over the website because it’s faster, provides a better user experience and is easy to access via their phone. Smartphone purchasers indicated that they use the retailer’s apps because it is faster than the website …
85% of Canadian digital shoppers reported that the customer reviews/rating is the most important product detail page feature that improves their online purchase decisions, while 79% of Australian digital shoppers indicated that the product description is the most important product detail page feature that influences over their online purchasing decisions. 83% of UK digital shoppers assumed that customer reviews/rating …
55% of UK online shoppers purchase personal care supplies online, the rate of purchasing packaged groceries online is 44%. 80% of Australian digital shoppers purchase clothes online while purchasing personal care supplies comes as the second priority with 54% for Australian online shoppers. 69% of German digital shoppers purchase clothes online, compared to the Canadian digital shopper’s online clothes …
“Omni-shoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. 42% of them are concerned about retailers who use their personal data without any permissions for ad targeting, compared to 39% reported that using their data without their approval penetrate their privacy. In contrast, 22% of digital shoppers indicated that …
Saudi Arabia’s B2C e-commerce spending was estimated at SAR 29.7 billion in 2016 making the country one of the largest e-commerce markets in the MENA region. In 2017, 58% of shoppers in Saudi Arabia have shopped online at least once in the past. Most of these online shoppers have made a transaction during the 12 …
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