Digital Marketing Statistics & Metrics

42% of Omni-Shoppers Are Concerned About Using Their Personal Data by Retailers, 2017 | Criteo

E-Commerce & Retail | Global

“Omni-shoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products.  42% of them are concerned about retailers who use their personal data without any permissions for ad targeting, compared to 39% reported that using their data without their approval penetrate their privacy.

In contrast, 22% of digital shoppers indicated that they are interested in learning more about how retailers use their browsing data, while only 3% don’t believe or recognize that retailers are using their web browsing data.

Shoppers Attitudes Toward Retailers That Use Their Browsing Data, 2017

A Graph Shows Omni-shoppers Attitudes Toward Retailers Who Use Their Browsing Data.


Marketing & Advertising

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