Shoppers Attitudes Toward Retailers who Use Their Browsing Data, 2017

Digital Marketing Statistics & Metrics

42% of Omni-Shoppers Are Concerned About Using Their Personal Data by Retailers, 2017 | Criteo

E-Commerce & Retail | Global

“Omni-shoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products.  42% of them are concerned about retailers who use their personal data without any permissions for ad targeting, compared to 39% reported that using their data without their approval penetrate their privacy.

In contrast, 22% of digital shoppers indicated that they are interested in learning more about how retailers use their browsing data, while only 3% don’t believe or recognize that retailers are using their web browsing data.

Shoppers Attitudes Toward Retailers That Use Their Browsing Data, 2017

A Graph Shows Omni-shoppers Attitudes Toward Retailers Who Use Their Browsing Data.

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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