Digital Marketing Statistics & Metrics

58% of Shoppers in KSA Have Shopped Online at Least Once in the Past, 2017 | CITC

E-Commerce & Retail | KSA

Saudi Arabia’s B2C e-commerce spending was estimated at SAR 29.7 billion in 2016 making the country one of the largest e-commerce markets in the MENA region. In 2017, 58% of shoppers in Saudi Arabia have shopped online at least once in the past. Most of these online shoppers have made a transaction during the 12 months previous the survey with a rate of 87%, which shows an increasing shift towards online shopping in the country.

The vast majority of online shoppers who have purchased goods/services in the past 12 months have done so from e-commerce companies located in Saudi Arabia with a rate of 86%, while 65% have made purchases from companies based in other GCC countries and 49% from outside the region. On the other side, only a fraction of users (7%) have purchased exclusively from Saudi-based companies.

58% of Shoppers in KSA Have Shopped Online in 2017 | Online Shopping Insights

Graph Shows the Online Shopping Features in KSA in 2017.


Communications and Information Technology Commission (CITC) is a Saudi governmental body with a legal personality and financial independence was established under the name of (Saudi Communications Commission) pursuant to the Council of Ministers Decision No. (74). The name was changed after the Commission was entrusted with new tasks related to information technology to become (Communications and Information Technology Commission) under the Council of Ministers Decision No. (123).The Commission aims to advance the communications and information technology sector through regulation to achieve a highly competitive environment for the provision of superior services to end-users and an attractive ecosystem for investors.


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