Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands. Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online). While 43% left a brand because of slowing in issue resolution, 42% left a brand due …
89% of online shoppers in US shop on Amazon; up 2% since Q1 2017. 43% of them shop on Amazon at least once a week. 30% shop on Amazon at least once a month, while only 27% do so several times a year.
There are multiple devices used today for accessing digital payment channels. 48% of digital payment users in India depend mainly on mobile phones in order to make their digital payment transactions. Only 14% of respondents said they use laptops/desktops for the same purpose.
Nearly 65% of Amazon sellers indicated that they depend mainly on webinars as their preferred resource to keep informed about the retail industry. Facebook rated as the second most common industry knowledge resource used by 39% of merchants, followed by Blogs with a rate of 39% too.
The most popular promotion method for Amazon sellers is “Amazon Sponsored Products”, which is used by 60% of respondents because it’s the most effective way for them to reach their target audiences on Amazon and increase traffic to their product pages. This method is followed by social media with a rate of 42% and then …
When Amazon merchants were asked about channels they sell on besides Amazon, 65% of them reported that they sell on eBay in addition to Amazon, while 39% indicated that they sell on their own website. These rates followed by few percentages for other e-commerce channels such as Shopify (16%) and Etsy (11%), etc.
Searching for online coupons (43%) and comparing prices via mobiles (41%) are the most shoppers’ activities in the United States in 2016. 39% of respondents cited that they’ve made a purchase due to a discount and another 39% have used a retailer’s app during the past 6 months before the survey.
Faster shipping is one of the main reasons makes Amazon shoppers become prime members. That’s why 60% of Amazon prime members reported that slower shipping affects badly on purchasing decisions and deters them from making a purchase. 41% of non-prime members also indicated that shipping speed is an important factor in their purchasing decisions. On …
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