When US smartphone users were asked about their shopping categories which have made done via phones 30 days before the survey, a rate of 70% went to apparel to be the most common category in 2016. Electronics ranked the next with a rate of 51%, followed by skincare & cosmetics (30%), and then groceries (28%).
The product description is an essential content that would increase the consumer’s desire to buy or close the product page. That’s why 59% of Amazon shoppers “always” read the full product description when making a purchase on amazon.com, and 37% “sometimes” do so. So, Amazon sellers should be sure that their product pages are up-to …
European B2C e-commerce totaled €530.58 in 2016 and it’s expected to hit €602 billion in 2017. The number of enterprises selling online helped this number to increase year-over-year, as the number of online companies selling products/services online increased by 1% in 2016 to reach 18%. It worth mentioning that, 77% of these companies have a …
Among the total of Amazon shoppers – prime member & non-Prime – 39% of Amazon prime members always check the price on amazon.com before purchasing on a different website, compared to just 29% of non-prime members. Another rate of 55% of Amazon prime members reported that they often or sometimes check the price on amazon.com, …
Only a quarter of online shoppers (24%) leave reviews regularly and 68% leave them from time to time. 71% of online shoppers reported that they would leave a review after a good experience and 52% of them would leave a review after a poor one. It’s important to know that restaurant is most likely to …
Nearly 2 in 3 US teens make purchases online and more than half of them are making purchases on their phones. In terms of product categories US teens prefer to buy online, video games (38%), books (36%) and apparel (33%) ranked at the top of most common products they buy online.
Amazon shoppers don’t adhere to traditional retail shopping days. 66.6% of them said they didn’t make any purchases on Amazon during Black Friday and 13.6% use Amazon as a window shopping.
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
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