Amazon Online Shoppers Are Careful to Read the Full Product Description

Digital Marketing Statistics & Metrics

Roughly 6 in 10 of Amazon Shoppers Are Careful to Read the Full Product Description, 2016 | Feedvisor

E-Commerce & Retail | USA

The product description is an essential content that would increase the consumer’s desire to buy or close the product page. That’s why 59% of Amazon shoppers “always” read the full product description when making a purchase on amazon.com, and 37% “sometimes” do so. So, Amazon sellers should be sure that their product pages are up-to date, properly categorized, and include as many details and keywords as possible.

Roughly 6 in 10 of Amazon Shoppers Are Careful to Read the Full Product Description, 2016 Feedvisor

Feedvisor

Founded in 2011, Feedvisor is a leading algorithmic pricing and revenue intelligence platform for online retailers. Feedvisor clarifies complicated market dynamics into moments of insight and action that enable marketplace sellers’ and brands’ competitive advantage.Feedvisor helps retailers leverage data intelligence and automated action in a platform of unparalleled depth and scope in order to drive their success at every e-commerce touchpoint. The company is the pioneer of Algo-Commerce – the discipline of using Big Data and Machine Learning Algorithms to make business-critical decisions for online retailers.
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