Digital Marketing Statistics & Metrics

Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy

E-Commerce & Retail | Global

Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).

Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy 1 | Digital Marketing Community

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.
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