NJ Advance Media is looking for a Social Media Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Proactively seek new ways to engage our audience across multiple social platforms and champion specific tactics throughout the organization.
• Pitching, executing and producing videos tailored to (Facebook, Instagram and Twitter).
• Continuously analyze the performance of social content and engagement initiatives using (Facebook Insights, Twitter Analytics and other available metrics).
• Re-evaluate tactics based on metrics and share experiences across the organization.
• Train news hubs in best practices for engaging the social audience through targeted topical coverage, live interactive events and other means.
• Keep abreast of trends relative to social engagement in the industry and communicate them throughout the organization.
• Innovate new tactics based on trends in the industry and our audience and quickly adjust based on results.
• Proactively seek new ways to engage our audience across multiple social platforms and champion specific tactics throughout the organization.
• Pitching, executing and producing videos tailored to (Facebook, Instagram and Twitter).
• Continuously analyze the performance of social content and engagement initiatives using (Facebook Insights, Twitter Analytics and other available metrics).
• Re-evaluate tactics based on metrics and share experiences across the organization.
• Train news hubs in best practices for engaging the social audience through targeted topical coverage, live interactive events and other means.
• Keep abreast of trends relative to social engagement in the industry and communicate them throughout the organization.
• Innovate new tactics based on trends in the industry and our audience and quickly adjust based on results.

Job Requirements:

• Bachelor’s degree in journalism, communications or a related field
• Minimum 2 years of experience in journalism, writing, resourcing and packaging digital content.
• Extensive experience with audience engagement metrics across platforms (Omniture, Facebook and Twitter) with the ability to translate it into actionable data.
• Deep knowledge of using social media to source and promote content.
• Excellent command of English punctuation, spelling and grammar.
• Outstanding organizational and interpersonal skills.
• Ability to communicate clearly and professionally at all times with external and internal customers.
• Ability to manage multiple projects to meet deadlines successfully.

About NJ Advance Media:

NJ Advance Media provides content, advertising and marketing services to NJ.com and New Jersey’s leading newspaper.