Digital Marketing Jobs & Apprenticeships

The Brit Agency

Canada

Expires on 2019-04-01

Job Type Full Time Experience Needed N/A

Content Marketing Writer

The Brit Agency is looking for a Content Marketing Writer in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Responsible for marketing communications writing and content marketing efforts to drive traffic, engagement, leads, that deliver sales and customer retention.
  • Draft assignments include daily blogging, eBooks, white papers, advertising copy, website content and ongoing marketing communications writing as needed.
  • Cooperate across agency functions to deliver an effective content marketing strategy and editorial plans to meet the client business objectives.
  • Analyze and understand the client persona, to create content the target audience is looking for and then to optimize the path to conversion.
  • Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
  • Improve editorial governance so content is consistent with client brand voice, style and tone.
  • Write various types of articles on a wide range of topics.
  • Produce feedback to other contributors, and editing other writers’ content.
  • Participate in long-form content projects such as ebooks and whitepapers.
  • Perform analytical projects to improve content strategies/tactics.
  • Develop blog subscribers, converting visitors into leads, and expanding our blog’s overall reach.
  • Collude with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Convince others that your creative ideas are worth investing time and effort in.

Job Requirements:

  • Undergraduate degree or business communications college diploma with a related professional writing focus.
  • Effective experience creating content for the web.
  • Proficient experience with WordPress, HubSpot, and top social channels.
  • Strong project management skills and understanding how to manage the priorities of multiple stakeholders.
  • Highly productive and able to turn around assignments to schedule.
  • An editorial mindset that seeks to understand what audiences consume and how to create it.
  • A passion for continually learning new ways to practice your craft.
  • Ability to work in cross-functional teams, meets deadlines and create engaging content.
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