RBBi is looking for a Content Strategist in England, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Providing content strategy recommendations that help clients and their users achieve their goals based on information obtained through content audits, competitive assessments, user testing, and analytics.
- Creating or reviewing platform/site structure and naming for the most intuitive presentation of content.
- Creating Content Guidelines to help to inform content creation and design and managing QA.
- Creating and/or implementing content calendars to align site releases with key campaign activities.
- Generating and/or overseeing an inventory/matrix of all site content, including related assets.
- Creating and developing end-to-end content lifecycles.
- Taxonomy development and recommendations.
- Creating approaches for content migration and content production.
- Defining governance/workflow of content creation based on stakeholder interviews and an understanding of the client’s technological capabilities.
Job Requirements:
- Minimum 5 years experience in content strategy in an agency/consulting environment
- Demonstarted understanding of Digital Content Strategy and UX design principles
- Solid eye for detail
- Excellent presentation skills and communication skills
- Degree in English, Journalism, Research or other relevant fields
- Effective experience working with CMS, SEO, web analytics, and A/B testing tools to drive insights for content optimization
- Expert knowledge of agile working practices, including sprint planning, testing and optimization.