Hostway Services, Inc is looking for a Content Writer in Austin, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Provide written content that articulates the Hostway brand promise and value proposition, supports go to market (GTM) activity, educates the market and maximizes the effectiveness of marketing initiatives.
• Draft the messaging that fuels our omnichannel campaign engine, driving interest in Hostway and sales leads.
• Create thought-provoking, relevant content supporting inbound marketing activity, including blogs, whitepapers, case studies, press releases and etc.
• Design on-brand messaging for our website and additional landing pages as needed, with an expert eye for conversion and SEO optimization.
• Cooperate with a product and corporate marketing to craft strong GTM messages associated with product launches and help shape the overall design of various deliverables.
• Develop the quality of our written communications through the implementation of copywriting best practices and focus on attention to detail.
• Subscribe to ongoing initiatives designed to improve the quality of content including creative briefs, stakeholder reviews, approvals & fact-checking.
• Actively join in messaging strategy and execution from overall story-line creation and visual layout in various comms vehicles to the production of copy.

Job Requirements:

• Bachelor’s degree or equivalent.
• Minimum 5 years experience (client or agency side) copywriting or creating content in the B2B tech space preferably in (SaaS or Cloud Hosting).
• Deep understanding of the buyer’s journey, and how content falls in line with those stages of Hubspot certification or similar training a plus.
• Proven track record in creating website messaging, whitepapers, blogs, case studies, and other marketing collateral like campaign messaging, emails, social media, etc.
• Effective experience writing to c-suite audiences (ie. CMO, CEO) as well as more technical audiences (ie. Developer, Architect).
• Proficient experience collaborating with graphic designers and web developers to bring a message to life from a visual and written perspective.
• Expert knowledge of creating messaging concepts and then refining based on feedback from multiple stakeholders.
• Demonstrated understanding of proof-reading and polishing raw content provided from various constituents.
• Outstanding experience writing online content that’s optimized for conversion and SEO.
• Solid attention to detail and upholding of copywriting and copyediting best practices.
• Able to collaborate with marketing, sales and engineering to deliver highly effective copy and messaging.
• Able to organize information into a coherent narrative that is equal parts informative, engaging, and value-driven.

About Hostway Services, Inc:

As the world’s most trusted hosting provider, Hostway proudly offers products and solutions that allow business owners, IT managers, and webmasters alike to host websites, applications, and dev, test and production environments on a platform customized to fit their unique needs.