KennaSecurity is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Drive digital marketing performance through best-in-class implementation across digital programs (SEM, SEO, display, mobile, video, paid social) which will meet pipeline growth targets.
• Lead and manage website optimization including increasing on-page conversion rates (CRO) to improve the efficiency of demand generation efforts across the KennaSecurity website.
• Manage the campaign development process including the building of campaign briefs which include campaign strategy and objectives.
• Report on demand generation results working with marketing operations manager, ensuring monthly recap of results against required lead and sales pipeline delivery goals.
• Ensure that campaigns execute on time, align and support other marketing efforts across the larger marketing organization and optimize contact frequency through direct channels.
• Optimize digital channel performance by ensuring key insights and channel best practices are provided, measured and utilized including owning campaign goals, results and KPIs.
• Develop ongoing testing and optimization plans, ensuring that new performance gains and insights from successful tests can be rolled out to existing and new campaigns.
• Communicate the digital marketing strategy, plans and calendar with all key stakeholders across the KennaSecurity organization.
• Ensure sales team alignment with marketing campaigns, lead processes and visibility of digital marketing team’s contribution to the sales funnel.
• Manage digital marketing budget of campaigns.

Job Requirements:

• Bachelor’s degree in communication, marketing, business or a related field.
• At least 6 years of working experience in growth marketing, user acquisition and demand generation to analyze and produce marketing-sourced leads and pipeline.
• Previous experience working with B2B marketing, preferably with (SaaS).
• Extensive background in SEO, analytics and conversion rate optimization is required.
• Deep knowledge of marketing automation systems and digital marketing tools including (Google Analytics, Google Tag Manager and Testing tools).
• Advanced working skills with numbers, KPIs and optimizing conversion rates while thinking strategically.
• Effective understanding of HTML and CMS platforms such as (WordPress).
• Excellent quantitative and analytical skills.
• Ability to simultaneously lead multiple projects to meet deadlines successfully.
• Superior strategic thinking and decision-making skills.
• Excellent verbal, written and interpersonal communications skills.
• Ability to build strong trusted relationships with key partners.

About KennaSecurity:

KennaSecurity is a risk intelligence and vulnerability platform that helps security pros know what to prioritize and fix within their own environments. The platform correlates external internet breach data, exploit data and zero-day threat intelligence with internal vulnerability scan data so organizations can focus on fixing the most critical vulnerabilities.