FBD Insurance is looking for a Digital Analyst & Content Specialist in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Promote the development, implementation and evaluation of FBD Insurance’s digital marketing and social media strategy.
• Lead all PPC campaigns including budget, AdWords set up, optimization and reporting.
• Manage the development and on-going management of the weekly digital tracker (incl. PPC, social and programmatic display).
• Follow and report SEO performance via the monthly report.
• Operate with media agency to ensure on-going campaign optimization and report coordination.
• Improve a consistent content strategy for all social channels in line with FBD’s brand, messaging and key business objectives.
• Cooperate with the consumer marketing manager to implement a contact strategy (email, SMS) for car and home product lines (incl. connected consumer).
• Set up and manage FBD’s KPI dashboard ensuring key objectives (quotes, traffic) are tracked.
• Collate competitor activity and provide market insights.
• Develop strong partnerships with media and creative agencies to support the delivery of effective digital campaigns.
• Utilize knowledge to the up-skill marketing team.

Job Requirements:

• Effective experience across multiple platforms: Facebook, Twitter and other social media platforms.
• Demonstarted understanding of content strategy.
• Solid organizational skills with the ability to multitask and work in a dynamic environment.
• Expert knowledge of analytics and reporting.
• Positive attitude and strong work ethic.
• The ability to multi-task, prioritize tasks and switch between duties.