Unilever is looking for a Digital Brand Manager in New Jersey, USA. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Enhance consumer digital understanding, consumer behavior, platforms, media and data to drive personalized content.
• Payment the initiatives on data-driven marketing, leveraging data and technical functionality to identify, target and engage with the right customers at the right time with the right message.
• Understood paid search and propose solutions to ensure maximum return on ad spend and delivery of targets and working with brands, agencies and partners (eg Google).
• Support Unilever’s and external best practices, case examples, identify global best practices for Subject Matter Expert, SEO and apply to partner projects.
• Recognize new ways to drive awareness of the brands as well as traffic to .com and marketplaces.
• Understand influencer outreach campaigns and working closely with public relations and trading teams on sampling and influencer collaboration opportunities.
• Cooperate with agencies and internal teams to optimize social content and digital creative recommendations.
• Observe and analyze competitor or external activities on digital-centric initiatives (innovation and communication) identifying best practices.

Job Requirements:

• Bachelor’s degree in marketing or any related field.
• Minimum 5 years of digital marketing experience.
• Effective experience in digital space, consumer’s journeys and winning in the marketplace.
• Proficient knowledge of how to create, test, optimize digital content.
• Deep experience leading creative technical agencies and media partnerships.
• Proven understanding of digital channels and influencers.
• Aptitude and use digital analytics tools including but not limited to (Google Analytics, Adobe Analytics, Target, Facebook Editor and social media insight platforms).
• Familiarity with leading communication through social media channels.
• Strong knowledge of SEO, SEM, Affiliate, email, CRM, consumer shopping engine, display and emerging digital channels.

About Unilever:

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom and Rotterdam, Netherlands. Its products include food and beverages, cleaning agents and personal care products.