PetroChoice is looking for a Digital Content Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Developing, renewing, evolving and maintaining web content and images for all digital platforms including B2B and B2C digital properties.
• Publishing product descriptions and creating landing pages.
• Ensuring marketing objectives and creative initiatives are appropriately translated and applied to the web, social media outlets, emails, search engine optimization (SEO) and digital ads.
• Tracking changes in content and ensuring links function properly and are correct.
• Coordinating with internal stakeholders in identifying and obtaining information needed to carry out assignments.
• Interacting with the platform development team to add trouble tickets and maintain the efficiency of the website.
• Defining and driving solutions to identify and fix gaps in knowledge management content and system functionality.
• Coordinate with product leads to determine needs for revision or replacement.
• Ensuring marketing objectives and creative initiatives are appropriately translated and applied to the web, social media outlets, emails, search engine optimization (SEO) and digital ads.

Job Requirements:

• Bachelor’s degree in communications, journalism, marketing or equivalent education.
• At least 1 year of working experience in the same role.
• Proficient experience of (Search Engine Optimization and Search Marketing).
• Effective understanding of using analytic applications to track and analyze web traffic.
• Familiarity with B2C content marketing for e-commerce and B2B content marketing.
• Extensive copy-writing and copy editing experience.
• Basic knowledge of or ability to learn (Salesforce.com).
• Fluency in online content publishing.
• Ability to work with vendors and experience in (Magento) or similar platforms.
• Basic understanding of copyright laws.

About PetroChoice:

PetroChoice is a lubricant distributor specializing in providing our customers with a comprehensive line of advanced lubrication solutions that enhance productivity and cost savings for increased profitability.