NovaCopy is looking for a Digital Marketing Analyst. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support in coordinating, developing and implementing digital marketing strategies.
• Promote products, services and solutions to attract customers to company websites and social platforms.
• Measure and evaluate the performance of online campaigns and related data to identify and optimize areas increasing online marketing performance.
• Perform automated analytics reporting across (Google Analytics, Salesforce, AdWords, and Social Media) to improve campaigns across various channels.
• Provide and maintain SEO for all websites including analytics and reporting.
• Develop and improve reputation management strategy across all online channels and review sites.
• Assist in the creation of e-mail marketing campaigns implemented through (Pardot) marketing automation.
• Perform and manage lead generation campaigns and strategies via (Pardot) and key integration with (Salesforce).
• Manage and grow qualified leads by enhancing the experience of the website and social media interaction including conversion through calls-to-action, landing pages and other related content.
• Deploy and maintain all (SEM, PPC and retargeting campaigns).
• Coordinate company events and socially promotes as needed.

Job Requirements:

• At least 2 years of proven digital marketing experience.
• B2B marketing experience is highly beneficial.
• Google (Adwords) certification is a plus.
• Proficient experience with marketing automation tools such as (Pardot and Salesforce).
• Extensive understanding of measuring and analyzing online marketing campaigns including (organic, paid search, email, display and social).
• Effective working experience with (SEO, SEM and PPC).
• Expert knowledge of e-mail marketing best practices and testing techniques.
• Ability to relay analytical insight to internal stakeholders with various levels of analytical and digital knowledge.
• Excellent verbal and written communication skills.
• Strong understanding of dealing with (Layouts, landing page design and photo editing) is a plus.
• Strong experience with (Excel, Smartsheets and PowerPoint) is beneficial.
• Ability to manage tasks independently or as a part of a team while meeting deadlines successfully.
• Ability to brainstorm and contribute to a high-performance team environment.

About NovaCopy:

NovaCopy is an award-winning managed IT and printer services provider offering on-site and remote support of network infrastructure and peripherals.