TorchLight Hire is looking for a Digital Marketing Analytics Specialist in Washington, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Examine data and develop insights from across a range of digital platforms such as email, website, communities, mobile apps, and social media.
• Imagine and create reports on campaign and initiative effectiveness.
• Cooperate with stakeholders, identify tracking and report requirements based on specific strategies.
• Lead the website, digital personalization, and content.
• Design testing methodologies to track and drive improvement.
• Utilize data to identify and implement personalization opportunities to improve member marketing and communication customization.
• Head and make recommendations to improve analytics platforms.

Job Requirements:

• Bachelor’s degree in marketing and/or quantitative field.
• At least of 1- year experience with tagging implementation, customizing reports, and data AND tracking marketing campaigns using tags.
• Effective experience working with disjointed data sources.
• Proficient experience managing website content and feature personalization.
• Expert knowledge of Google Analytics, Google Tag Manager, campaign tracking, and setting up goals and conversions.
• Familiarity with dashboard programs like Microsoft Business Intelligence, Tableau, or related platform preferred.
• Deep knowledge of sitecore’s experience marketing manager a plus.
• Demonstrated understanding of Association Management Systems like Netforum a plus.
• Ability to communicate effectively with stakeholders and explain the meaning of data and reports.

About TorchLight Hire :

TorchLight is the premier search and staffing firm for marketing and communications professionals in the Washington, D.C. metro area. It places mid-to senior-level marketing, communications and analytics professionals in contract, contract-to-hire and permanent roles.