Digital Marketing Jobs & Apprenticeships

Jessica Wonder

California

Expires on 2017-02-01

Job Type Full Time Experience Needed 2+ years Career Level Experienced

Digital Marketing Coordinator

Memjet is seeking for a Digital Marketing Coordinator. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Description:

  • Assist with the creation and implementation of long-term strategic digital lead generation campaigns.
  • Develop, implement, maintain, and document marketing automation best practices for Pardot including, data cleanliness, naming conventions and core program templates.
  • Coordinate the marketing automation implementation process from start to finish working within a team (including collaboration with other team members and OEM partners to achieve the desired results); audience/segmentation, landing page creation, lead hand-off to the sales process, and post-campaign reporting.
  • Suggest and implement improvements to lead management processes, such as lead hand-off to Business Development Managers, scoring, segmentation, data quality and list hygiene.
  • Train and mentor Sales & Marketing team in Pardot operation and best practices, including both setups (campaigns & flow steps) as well as program performance via reporting & analytics.
  • Partner with our Business Development Managers and OEM Partners to ensure lead information is properly, making its way to Salesforce.com as expected.
  • Create social media content and manage Social Media accounts via marketing automation platform (Pardot).
  • Assist in website management and content review, blog optimization, digital enhancement projects and SEM.
  • Some additional content creation for various digital properties (email, blog, website, online campaigns, etc.).
  • Participation in various marketing initiatives on an ad-hoc basis.

Job Requirements:

  • College degree in Marketing or related degree preferred; or equivalent work/technical experience.
  • 2+ years of Marketing experience.
  • Hands on experience with Marketing Automation Platform (Pardot and Salesforce preferred).
  • Strong understanding of Digital Marketing.
  • Experience in B2B Lead Generation.
  • Experience in creating social media content and managing Social Media accounts via marketing automation platform (Pardot and Salesforce preferred).
  • Well-versed in MS Office with the ability to create and communicate via Excel & PowerPoint.
  • Experience with website management and content review, blog optimization, digital enhancement projects and SEM strongly preferred.
  • Strong problem solving and technical troubleshooting skills.
  • Strong organizational skills with precise attention to detail.
  • Proactive, self-starter, able to work independently in a fast-paced environment.

Benefits:

  • A chance to work for an innovative company that cares about your personal growth.
  • A great work environment that is fun, casual, provides complimentary employee meals and has normal working hours.
  • Comprehensive medical, dental and vision plans, Life Insurance, 401(k) and more.

About Memjet:

It is the global leader in color printing technologies that provide remarkable speeds and affordability. Memjet supplies technologies and components to OEM partners across the printing industry.
Memjet has global reach and presence. The Corporate Office is in San Diego, CA, with offices in Boise, ID, Australia, Ireland and Singapore.

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