MarketPro is looking for a VP Digital Marketing and E-Commerce. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Responsibilities:

• Formulate strategy for marketing and digital development, specifying tools and processes necessary to execute the strategy, to speed development and delivery of products and services, and quickly build products and services to address them designing scalable platforms.
• Complete implementation of B2B and B2C e-commerce Web presence and marketplace by Q2, 2017.
• Create roadmaps for digital products and processes, designing products and interaction experiences (in online channels) to create distinction and competitive advantage, creating presentations to illustrate concepts and prototypes, and competitive strategy.
• Lead, identify, plan and launch marketing solutions for web, digital, email, social and search marketing channels.
• Provide creative thought leadership and operational oversight of digital strategies, including E-Commerce, social media, digital in retail, and digital operations.
• Manage the digital marketing staff, designers and external resources who responsible for creating and maintaining web, digital, email, social and search marketing channels with company domains and social media accounts.
• Oversee the SEO/PPC/social media performance of digital marketers, including interviewing when necessary, delivery of performance reviews, identifying/executing training opportunities for the team.
• Implement strategies to support marketing campaigns and to enhance customers’ online experiences.
• Actively collaborate with the CEO and senior leadership team to include the team’s goals are met and/or exceeded and provides input to ensure correct staffing.
• Establish procedures to track and monitor digital marketing effectiveness and measure actual performance against planned performance.
• Develop and maintain a strong knowledge base of product information and digital best practices.
• Provide strong leadership to mentor, develop, and guide team members to efficiently leverage the potential of every call/inquiry for maximum net revenue.
• Contribute to shopping cart improvement/replacement processes in conjunction with other internal stakeholders.
• Defining and monitoring metrics, including digital sales conversations, web site user engagement, digital support of other channels, social engagement, SERP, and other performance levels related to the digital channel.
• Leveraging consumer insights and global trends to identify key issues and opportunities for profitable growth.
• Plan, test, measure and iterate in order to optimize the marketing investment across channels.

Experience Requirements:

• Bachelor’s degree required, MBA or related advanced degree preferred.
• 8+ years experience in a Marketing Leadership role.
• 10+ years of marketing experience with a minimum of 8 years in e-commerce and digital marketing.
• Experience managing paid and organic search campaigns using Google Analytics, Webmaster Tools, Google AdWords, and Bing Ads.
• Fully utilize traditional and non-traditional digital marketing approaches to generate buzz and brand recognition within the target markets.
• Thorough knowledge of web-based technologies, B2B and B2C online shopping, digital marketing, email marketing, SEO, PPC,
• Analytics, ROI Analysis, etc.
• Proven track record of success as an industry leader in digital marketing.
• An innovative and creative perspective with a passion for digital marketing.
• Experience building and developing marketing teams.
• Strategic thinker focused on results and is also able to deliver tactical projects when needed.
• Strong leadership, writing, communication and presentation skills.

About MarketPro:

It is a nationwide marketing recruiter and marketing staffing agency, matching high-performing marketers with clients who need their skills and experience to take their business to the highest level.
As former marketers with a diverse range of professional experience, MarketPro understands marketing from a perspective that is unique to its industry and the corporate world.