STRONG ROOTS Ireland is looking for a Digital Marketing Executive in Dublin, Ireland. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and execute digital B2C and B2B strategies to support integrated campaigns, new product launches and always on objectives.
• Lead and execute PPC, search and community management.
• Promote and lead daily publishing on all social platforms and community management activities at scale including the creation and maintenance of a digital editorial calendar, using Smartsheet or Wrike, that supports long-term, campaign-specific, event and opportunistic priorities.
• Operate with our regional brand manager Ireland and other key stakeholders to identify ways that digital and social media can support the company and campaign objectives.
• Develop highly engaging content that will resonate our target consumer.
• Plan and create compelling graphics and interactive digital content for social channels, such as photos, video, live-feeds and animated graphics.
• Grow and execute engaging content for our blog ensuring it continues to be a destination of inspiration for customers.
• Recognize clear audience strategies to evolve and grow our customer base.
• Head the social spend and budget, as well as consistently measuring effectiveness and campaign results across all digital channels.
• Produce timely reporting of KPIs and analytical understanding of campaign results and insights with actionable suggestions on a regular basis.
• Guage impact of campaigns by tracking best practices and gathering metrics and reporting on brand awareness, audience and engagement growth.

Job Requirements:

• Minimum 2 years of experience in digital marketing, with a solid understanding and passion for social.
• Expert working knowledge of social platforms including but not limited to Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest etc and experience reporting, monitoring and tracking effectiveness.
• Effective experience in display advertising and search marketing.
• Familiarity with building brands across social platforms.
• Deep knowledge and experience working with both creative and marketing teams.
• Demonstrated understanding of and experience with Canva (or similar) to edit social graphics.
• Proficient experience creating and editing graphics.
• Proven track record in taking and composing candid photos for social.
• Strong skills in creating and editing videos is a plus.
• Wide knowledge of content platform current best practices, technologies and creative standards.
• A sound sense of creativity and understanding of the creative process.
• Highly motivated and strong time management capabilities.
• Goal-oriented and critical thinker.
• Excellent attention to detail.
• An interest in health, wellbeing and food is an added bonus.
• Ability to work independently and under tight deadlines.
• Ability to work in a collaborative, cross-functional organization.
• Ability to develop effective and compelling social media copy and visual assets to drive engagement and conversion.

About STRONG ROOTS Ireland :

STRONG ROOTS Ireland are committed to revolutionizing frozen food with their completely vegan, plant-based offering that offers time-poor shoppers convenient and healthy meals for home cooking.