Peoplebank is looking for a Digital Marketing Executive in Singapore, Singapore. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Execute and optimize audience segments to meet the digital campaign performance expectation.
• Aid with projects e.g. management platform (DMP) and marketing tools (eDM & SMS).
• Lead the Cross-sell and Upsell recommendation engine with the enforcement of proper business rules powered by DMP (Data Management Platform).
• Understood internal customer segmentation to find a meaningful equivalent in the digital advertising space.
• Map the campaign attribution from online media to offline sales touchpoints.
• Run digital campaign(s) efficiency with reduced overlapping and exclusion of audience segments.

Job Requirements:

• Bachelor’s degree in computer science, business management and Business IT.
• At least 3 years experience in the field of Data mining and analysis with Marketing campaigns execution hands-on.
• Proficient Telecom and Infocomm industry experiences.
• Effective experience in PMP and Google Analytics.
• Proven track record in a Data Management Platform (DMP) (Krux, Adobe Audience Manager, Google Audience Manager, Lotame etc).
• Familiarity with using SQL for data query and JavaScript for web programming is an advantage.
• Expert knowledge in digital marketing is an advantage.
• Solid analytical skills.
• A team player with strong project management skill with attention to details.
• Problem-solver, result-driven and highly motivated individual with positive disposition and energy, resilience in the face of negative sentiment.
• Outstanding communication and people engagement skills.
• Demonstrated understanding of Microsoft Word, Excel, PowerPoint and Visio.

About Peoplebank:

Peoplebank is Asia Pacific’s leading IT and digital recruitment company, specializing in the permanent and contract placement of IT professionals since 1990.