TruthNutra is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Develop the SEO strategy and work in collaboration with design to ensure the website structure is optimized for search engines.
- Develop a comprehensive strategy, create internal visibility and oversee the operational plan for advancing our content engine and contributing to our growth goals.
- Monitor and report on key metrics, driving continuous optimization.
- Conduct ongoing tests to gauge content effectiveness.
- Cooperate with the paid acquisition on the development of content that performs well and with product marketing on content to support lifecycle marketing.
- Manage centralized editorial calendar and staff to reach KPI’s.
- Perform annual content audits and oversee ongoing maintenance of the content library.
- Lead cross-functional content council meetings, brainstorm sessions.
- Interact with the product team to develop product strategy and consider risks, costs and tradeoffs.
- Manage and optimize user lifecycle content e-mails to activate and retain customers.
Job Requirements:
- Bachelor’s degree in marketing, communications or a related field is required.
- Minimum 5 years of experience overall digital/social marketing, specifically building audiences for online content through (social media, digital marketing and SEO activity).
- Deep understanding of various marketing channels including Google and Facebook with their (respective ad products, email, push and events).
- Proficient experience with analytics and reporting tools.
- Effective knowledge of testing practices including A/B and multivariate.
- Expert understanding of a wide range of content growth tools and tactics.
- Extremely data-driven and analytical skills.
- Strong written and verbal communication skills.
- Ability to articulate strategies and tactics that generate results across earned, paid and owned media in digital marketing programs.
About TruthNutra:
TruthNutra formulates the most quality driven and research-backed supplementation for hormonal health every supplement contains clinical doses of quality ingredients, without any fillers.