eLearning Mind is looking for a Digital Marketing Manager in New York, USA.  If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Design and execute a brand, marketing and social media strategy for ELM.
• Supervise marketing agency and PR relationships.
• Direct the measurable brand awareness for ELM.
• Report on campaign KPI’s to leadership team.
• Organize and manage a strong marketing team.
• Supervise copywriters to ensure that voice and tone are always on point and on the brand.
• Collect customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Assure the alignment of communications and messaging across all channels, and work with sales team to ensure that sales communications are also consistent with the brand.
• Provide website strategy and optimization including optimizing web and ebook lead forms and assist the Sales team with follow-up strategy for leads.
• Determine clear SEO strategy (building on the existing strategy) and implement and measure results.
• Perform and oversee marketing events and event strategy.
• Head the events and campaigns to ensure execution is within budget and all projects remain on time.
• Present marketing budget.

Job Requirements:

• Minimum 5 years B2B marketing and/or marketing agency experience.
• Bachelor’s degree in marketing, public relations, communications, economics, psychology or general business strongly preferred.
• Effective experience in B2B client facing and partnership or partner channel.
• Proficient work experience as a digital marketing manager or marketing director in B2B environment.
• Solid knowledge of the digital learning B2B space.
• Deep Analytics experience and reporting skills.
• Proven understanding of SEO, SEM and CRM software.
• Familiarity with implementing and optimizing Google Adwords campaigns and Linkedin paid campaigns.
• Expert knowledge of web design, UI, A/B testing and HTML.

About eLearning Mind:

eLearning Mind is a cutting-edge learning design agency. It helps Fortune 5000 companies transform existing learning material into meaningful digital experiences.