DeBellis Catherine & Morreale is looking for a Digital Marketing Manager in Maryland, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Direct the marketing automation systems.
• Work as the primary owner and contact for Pardot.
• Create, execute, test and measure campaigns in the system.
• Build trigger, drip and nurture campaigns.
• Improve segmentation and grow database essential to audience and persona targeting.
• Control the database and build opt-in lists, ensure prospect and lead data is clean and accurate.
• Enhance the Website for conversion.
• Aid with SEO optimization.
• Design landing pages and post blogs and dynamic content.
• Perform social media campaigns and measure across LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Develop employee engagement across social channels.
• Support dialog on social channels with prospects, customers and influencers.
• Set the digital advertising programs to develop brand awareness and generate demand in trade and national publications.
• Utilize AdWords, re-targeting, SEO, social media, display and content marketing platforms.
• Establish reporting, dashboards and CMO level dashboards.
• Examine and measure the results of tactics, campaigns and programs.
• Provide the report on KPIs and marketing ROI.
• Execute recommendations for strategy, infrastructure and programmatic investments.

Job Requirements:

• Bachelor’s degree.
• Minimum 3 years of marketing experience, B2B preferred.
• Proficient experience with advertising platforms for Facebook, Twitter, Instagram and LinkedIn.
• Deep experience with Google Analytics.
• Proven knowledge of search engine optimization and search engine marketing.
• expert understanding of marketing automation system management (such as Pardot, Marketo, or Hubspot).
• Demonstrated experience in CRM (such as Salesforce).
• Solid understanding of graphical Adobe design software (Photoshop, Illustrator).
• Strong communication skills verbal, written and data.
• Numbers-driven approach to marketing focused on metrics and outcomes.
• Familiarity with gathering and interpreting data across social media channels, web and email.
• Effective experience with PPC, remarketing, and online display advertising campaigns.
• High ability to deal with Website content management systems (Django) and account-based marketing a plus.

About DeBellis Catherine & Morreale:

DeBellis Catherine & Morreale specializes in the recruitment and placement of upper-level management personnel, specializing in marketing (marketing analytics, database marketing, direct marketing, and e-commerce), accounting, finance, attorneys, engineering, construction, and human resources.