Firewood Marketing is looking for a Digital Marketing Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and tactically execute online customer acquisition strategies and campaigns for our client’s products.
• Manage and execute large-scale paid search (PPC) campaigns in the AdWords interface.
• Produce ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting.
• Organize appropriately across other channels to ensure smooth integration of online advertising into our client’s overall acquisition strategy.
• Head the customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).
• Cooperate with product marketing managers to help drive success in meeting their goals and partner with the cross-channel leads for integrated campaign program development.

Job Requirements:

• Bachelor’s degree preferred with a strong performance in undergraduate coursework and demonstrated analytical success.
• Minimum 5 years of experience in Google Adwords platform.
• Effective knowledge of DoubleClick and Google Display Networks a big plus.
• Proficient understanding of Ad Servers, campaign optimization tools, and/or online tracking technology preferred.
• Deep knowledge and proven experience in creating, executing and continually optimizing successful paid search marketing campaigns.
• Interested in speaking about and presenting data.
• Comfortable dealing with ambiguity.
• Proactive, disciplined, organized, self-starter and highly motivated.
• High ability to communicate cross-functionally within a highly energetic team.
• Great ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI.

About Firewood Marketing:

Firewood Marketing is a team of dedicated professionals works with some of the most successful fortune 500 companies, as well as startups, covering strategy and planning, digital marketing, creative services, and event management.