Schneider Electric is looking for a Digital Marketing Manager in Knightdale, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Support in attaining sales and contribution margin objectives for the business via digital marketing.
• Operate with Schneider Electric distributors to implement the different digital marketing programs, campaigns and initiatives.
• Build and provide a comprehensive e-marketing product data and tools based on the requirements from targeted e-commerce platforms (distributors and traditional distributors also selling online).
• Plan, propose and jointly implement e-marketing campaigns with product marketing managers and e-commerce team.
• Produce monthly reports on our marketing campaign’s performance.
• Accountable for preparing the continuous improvements action plan (SEA, SEO, Mobile Marketing and Google analytics).
• Examine major competitor moves, value chain and business model.
• Head the preparation of e-commerce communication internally and externally for topics related to product launches and digital transformation.
• Create and implement a digital platform for sales training.

Job Requirements:

• Bachelor’s degree in marketing or equivalent degree.
• At least 5 years experience in B2B digital marketing and advertising.
• Deep understanding of comprehensive e-marketing product data and tools (SEA, SEO, Mobile Marketing and Google Analytics).
• Proven knowledge of the e-marketing KPIs and having a general understanding of web analytics.
• Familiarity with implementing marketing campaigns and demand generation activity.
• Effective experience in developing comprehensive marketing actions plans.
• Proficient experience in developing customer-centric approaches.

About Schneider Electric:

Schneider Electric is leading the digital transformation of energy management and automation in homes, buildings, data centers, infrastructure and industries.