Diligent Corporation is looking for a Digital Marketing Manager in New York, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Develop new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Enhance our marketing automation and lead nurturing processes.
• Build closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
• Create, maintain and optimize scalable processes that ensure best practices in the campaign and lead management, e.g, analyzing the landing page and email best practices.
• Organize and track SEO and SEM campaigns, developing content and campaigns based on keyword research.
• Examine marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets.
• Follow campaign ROI and influence the allocation of marketing spend based on past performance
• Arrangement marketing integration actions for mergers and acquisitions.

Job Requirements:

• Bachelor’s degree in a related field.
• Minimum 3 years of experience working in a digital marketing role.
• Effective experience in marketing automation (preferably Marketo) and Salesforce.com.
• Proficient working experience in Google Adwords.
• Deep knowledge of SEO and SEM best practices.
• Outstanding knowledge within a SaaS company a plus.
• Proven working experience working with WordPress.
• Efficient knowledge of Google Analytics and experience running detailed campaign reporting.
• Strong skills in HTML/CSS is a bonus.
• A team player who loves to collaborate with cross-functional and regional teams.

About Diligent Corporation:

Diligent Corporation is the leading provider of secure corporate governance and collaboration solutions for boards and senior executives. Over 12,000 clients in more than 90 countries and on all seven continents rely on Diligent for secure distribution of board materials, secure messaging, integrated compliance, board evaluation and entity management.