goGame is looking for a Digital Marketing Manager. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Manage all digital marketing campaigns for the goGame brand and for the published games.
- Drive sound go-to-market digital user acquisition strategies.
- Collaborate with a cross-functional team for execution.
- Optimize paid programmatic advertising strategies.
- Identify opportunities for market growth and develop actionable plans to seize on them.
- Integrate and drive ROI marketing and brand engagement through digital and social platforms.
Job Requirements:
- Bachelor’s degree in digital media, new media, web development, marketing or other related fields.
- Minimum 5 years of experience in marketing with self-serve online advertising platforms.
- Expert understanding of online advertising metrics such as (CPI, CTR, CVR, CPC, CPM, CPA, RoAS, ROI and LTV).
- Deep knowledge of creating integrated marketing campaigns across (traditional, digital and social channels).
- Advanced experience with paid media consoles, third-party tracking tools such as (Appsflyer).
- Effective understanding of using various analytics tools.
- Proven experience in managing small-to-large-sized teams.
- Strong communication and organizational skills.
About goGame:
goGame is a Singapore-headquartered mobile games publisher with global ambitions aims to capture the hearts of game developers around the world through its unique “free-to-publish” proposition where games can be rapidly published in half the time at no extra cost.