Embrace Pet Insurance is looking for a Digital Marketing Manager in Ohio, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Control the all paid search programs, including budgets, reporting, and account management.
• Continually enhance acquisition costs, return on ad spend, and the overall media mix.
• Improve and manage engaging remarketing and acquisition programs for display and paid social media.
• Head the consumer email marketing strategy along with the Sr. digital marketing specialist.
• Direct the digital marketing analyst to improve insights and reporting to all levels of the business.
• Lead all third-party software installed on EmbracePetInsurance.com via Google Tag manager.
• Produce sales and KPI forecasts against all marketing channels.
• Promote a marketing automation program.
• Manage all A/B and multi-variant testing for paid campaigns.

Job Requirements:

• Minimum 5 years experience in an agency or brand focusing on lead gen.
• Deep understanding of Google services (Google Analytics, Google Display Network, Google Tag Manager and Google Optimize).
• Effective experience in current SEO tactics and best practices.
• Familiarity with the Facebook Ads platform.
• Proven track record in paid search platforms and strategies (Google AdWords and Bing Ads).
• Expert knowledge of digital marketing KPIs, analytics and reporting.
• Proficient experience in Microsoft Office applications (Word, Excel, PowerPoint and Outlook).
• Expert knowledge of what drives pet owners (preferably, you’d be a pet owner yourself).
• Novice marketing automation experience preferred.
• Solid leadership and organizational skills.
• Analytics background preferred.

About Embrace Pet Insurance:

Embrace Pet Insurance is an Ohio-based company that makes the needs of pet parents a priority and strives to offer them the best product and service in a personal, but professional and manner.