Stanley Black & Decker is looking for a Digital Marketing Manager in Indiana, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Improve and execute a comprehensive and cohesive digital strategy across multiple digital platforms in order to achieve business goals.
• Show excellent digital skills combined with knowledge of the latest marketing techniques to lead all aspects of digital strategy development.
• Create and execute campaigns, programs, and emails in the Marketing Automation Platform and Marketo.
• Use Marketo and Salesforce.com to manage current customer contacts, upload sourced lists, capture, generate new contacts, and grow the marketable contact database, while improving segmentation and targeting of audiences.
• Support and manage lead and contact record activities including lead cleanup, de-duplication, unread lead reporting, lead inbox support, assignment, and data normalization, as well as improving lead follow up processes with the sales team.
• Run lead generation activities including overseeing management and reporting of various lead sources including Dodge Reports, Avention D&B, etc.
• Control processes for high email deliverability, reputation (sender score) and overall performance.
• Design engaging, responsive HTML email and landing page templates.
• Promote web content to improve Search Engine Optimization, making www.stanleycss.com the leading destination for learning about security topics and generating leads.
• Analyze and analyze website content and analytics for areas that need to be improved or revised and make changes to increase performance.
• Produce SEO expertise for keyword research, reporting, backlink campaigns, conversion goals, on-page site optimization, social media, local search, image and video optimization, digital asset optimization, and mobile search for clients of multiple industries.
• Head performance reporting in Google Analytics, Google Search Console, and Conductor Searchlight.
• Organize and maintain partnerships with third-party search and web agencies to implement SEO strategies to increase organic search traffic.
• Oversee online campaigns regularly and make recommendations on goals to improve key performance metrics and drive revenue.
• Build, manage, and optimize campaigns on Google AdWords, Adroll ad retargeting, LinkedIn, and other digital ad platforms.
• Understood audience targeting techniques across digital platforms to improve targeting effectiveness of all paid media channels.

Job Requirements:

• Bachelor’s degree in marketing, communications, or related field.
• Minimum 5 years of experience in B2B digital marketing.
• Proven track record in Microsoft Suites.
• Deep working knowledge of Marketing Automation platforms including Eloque, Marketo, Hub Spot, Pardot, Salesforce, CRM and CMS.
• Effective experience in Google Analytics, Google Search console and Google Adwords.
• Expert working knowledge of digital space including demand generation, ad retargeting, email marketing, search engine optimization and search engine marketing.
• Solid communication skills with the ability to communicate effectively with all levels of the organization and influence our customers.
• Sound time management skills, ability to meet deadlines and handle multiple projects in a fast-paced environment.
• Ability to analyze data and communicate data and metrics to make business decisions.
• Ability to build email and landing pages in HTML.

About Stanley Black & Decker:

Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done and it has since 1843. For the builders and protectors for the makers and explorers, for those shaping and reshaping the world through hard work and inspiration.