Stanley Black & Decker is looking for a Digital Marketing Manager in Boston, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Operate hand in hand with our commercial and product strategists on inbound and performance marketing plans.
• Manage and continuously optimize the digital marketing budget allocation.
• Coordinate and oversee the content production process, from editorial meetings, through feedback rounds.
• Design and execute a content distribution strategy for a variety of digital channels.
• Examine data to optimize every stage of the conversion funnel, assessing both internal and agency-run programs.
• Lead digital marketing tools for Analytics, CRM, Social, Search, Email, Push Notifications, etc.
• Report on the daily, weekly and monthly results and create recommendations to the commercial and product teams.
• Create and own multi-channel attribution model across paid, organic and other online/offline customer acquisition levers.
• Perform A/B testing and run an overall Test/Harvest approach for optimizing the media mix and collaborate with an external agency to manage the paid media spend.
• Work as the “voice of the customer” and continually feed key learnings to increase product sales and customer engagement.

Job Requirements:

• Bachelor’s degree in business administration and marketing.
• Minimum 3 years of relevant experience in digital marketing or e-commerce.
• Effective experience in native app and marketing and web analytics. Expert with Google Analytics and Data Studio.
• Expert knowledge of owned media: Email, Facebook, Twitter, Pinterest, Apps.
• Deep knowledge of paid Ads: Mobile, Web, Video, SEM, Affiliate, Referrals.
• Demonstrated understanding of earned Media: SEO, Virality and Word of Mouth.
• Effective experience with campaign performance optimization, funnel optimization, creative testing and marketing ROI calculation.
• Proficient experience with functional analysis, wireframes and scoring models.
• Familiarity with managing large data sets (eg. Excel, SQL) and communicating how data drives your decisions.
• Self-motivated, high energy, persistent, and sense of urgency
• Strong skills in multitasking and agility are a must.
• Proven track record in meeting and exceeding financial goals.
• Solid interpersonal skills – proficient in both written and verbal communications.
• Sound success in problem-solving – must be creative, innovative
• Ability to organize and prioritize and work cross-functionally.
• Ability to deal with ambiguity and quickly form action plans to exploit market opportunities.

About Stanley Black & Decker:

Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done and it has since 1843. For the builders and protectors for the makers and explorers, for those shaping and reshaping the world through hard work and inspiration.