Preempt is looking for a Digital Marketing Manager in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Lead the global strategy, execution and maintenance of Preempt’s digital channels – website, blog, social channels.
- Own and manage Preempt’s marketing automation platform including email communications, lead nurturing and lead scoring.
- Execute, optimize and closely monitor campaign performance on Search and Social channels like Google, Facebook, LinkedIn etc.
- Develop digital conversion metrics, focused on pipeline and revenue generation.
- Associate with other marketing team members to support integrated campaigns. and advise on the best use of digital tactics to support objectives.
- Promote and collaborate with a team on content optimized for digital channels (video, graphics, presentations and more).
- Oversee, analyze and communicate web and social performance results.
Job Requirements:
- Bachelor’s degree.
- Minimum 4 years of digital marketing experience in relevant enterprise IT software.
- Effective Domain expertise a plus: Security Analytics, UEBA, SIEM, Compliance, Identity and Access Management, Fraud and related cybersecurity markets.
- Familiarity with Google Analytics, WordPress (or other CMS system), Hubspot, Adobe Creative Suite and Microsoft Office.
- Proficient experience in search platforms (AdWords/Bing) and social media advertising (LinkedIn, Facebook, Twitter).
- Solid analytical and quantitative skills, with a very strong understanding of digital marketing analytics and ROI attribution.
- Demonstrated understanding of search engine bidding strategies and implementation.
- Strong interpersonal skills and cross-team management skills.
About Preempt :
Preempt was founded in 2014 by global security and networking experts with a passion for making IT security teams more effective in protecting their organizations from breaches and malicious insiders.